Gaze Studio helps brands speak to all women.

As a 360° communications agency and creators of awareness-raising experiences, we help you to champion the empowerment and representation of women through words and acts, both internally and externally. Our DNA is pop, inclusive and authentic.

It all starts with Gaze, the magazine of women's perspectives. A pioneering feminist media plateform, Gaze unites and inspires a growing international community of female readers. With Gaze Studio, we put our expertise at the service of brands, to speak to all women.

IT’S TIME!

70% of women expect brands to be inclusive, and this requirement is increasing from generation to generation. Yet almost 40% of them feel unrepresented.

In the workplace, an inclusive corporate culture and action in favour of women are the top satisfaction criteria among the most attractive employer-brands.

Sources: "Inclusion Diversité dans la publicité" barometer, Kantar x The Good Company (France, 2022) and "Happy Index @Work" survey (France, 2022).

A 360° COMMUNICATIONS AGENCY

Working with experts in women's empowerment means opting for activations that are relevant, innovative and inclusive, allowing you to make a difference.

  • Branding, stratégie planning, creative plateforms

  • Artistic and editorial direction

  • Conception and production of activations, content and editorial objects

BEST CASES

Creative campaign “Sex Education” (Netflix)

  • Promoting the final season of Sex Education while reaffirming the close relationship between the show and teenagers.

  • We created "La Hotline Sex Education", a national sex education campaign in collaboration with French Planned Parenthood. We displayed the questions asked by 15-25 year-olds all over France, promoting the Planned Parenthood hotline; 5 content creators and a sex therapist answered them and flooded social networks with conversations about sexual health.

  • The number of calls to the Planned Parenthood's hotline doubled over the campaign period, with a 10% increase in calls from under-18s. The campaign launch reel was viewed more than 16 million times.

Creative Campaign “Les Nuits” (Bumble)

  • Dusting off singles mixers and allowing women to make the first move in real life.

  • We create "Les Nuits" Bumble, an party concept designed to brighten up the daily lives of single Parisians. It's a secret, safe and inclusive monthly get-together that puts destiny back at the heart of dating and allows women to be the main characters of their love lives. Among our surprises and "ice breakers", we create an original card game and a line of limited edition t-shirts.

  • A big FOMO : more than 5,200 people tried to win their tickers, 300 participants selected. "Les Nuits" recorded 124K impressions on the app and 2.2M on social networks.

Strategy for “Divines” (Jean Paul Gaultier)

  • To define Jean Paul Gaultier's positioning on the notion of femininity for the launch of the perfume Divine.

  • We help the brand to define its approach to the notion of femininity, avoiding clichés and positioning itself as a trendsetter. We interview Divine muse Yara Shahidi and produce a conference highlighting new femininities, as part of the press launch.

  • Our guideline serves as a reference document for marketing, communication and retail teams.

DIVERSITY/INCLUSION AWARENESS RAISING EXPERIENCES

We are your allies in making your employer-brand more attractive to female talent. We create awareness-raising, unifying and inspiring experiences.

  • Talks

  • Inspiring networking events

  • Awareness-raising workshops

  • Speaking circles

BEST CASES

Cycle of events for the Women@Netlfix

  • Help run the Women@Netflix network throughout the year.

  • It's a world first for Netflix to commission an agency to run one of its ERG (employee ressource groups). Throughout the year, we prepare and run a series of conferences and talking circles for the Women@Netflix.

Conferences for the Jean Paul Gaultier teams

  • Hosting the first live conference highlighting the values of the House of Jean Paul Gaultier for the teams (150 participants in person and 500 by videoconference).

  • To tackle queer cultures and the power of representations, we invited Simon Didier Laurent, spokesperson for SOS Homophobie, writer Hanneli Escurier-Victoire, artist Mariana Benenge and designer Nix Lecourt Mansion. An inspiring moment, the first in a new cycle that we are now hosting for the Puig teams.

Editorial direction of the Women@Dior

  • To conceive and produce the major annual conference organised by Dior at UNESCO in support of women's emancipation.

  • We handle the editorial direction of the conference by developing a strong theme, deployed in 12 on-stage moments carried by inspiring speakers (Maria Grazia Chiuri, Mina Kavani, Ibeyi, Hafsat Abiola) whom we accompany right up to the big day. We bring together 300 guests from all over the world (mentees from the Dior mentoring program, fashion industry professionals, artists, entrepreneurs), all united around the values of female empowerment.

Our clients

What they say about us

  • — Arame Ly, Marketing manager @ Bumble

    “We were looking for an agency capable of understanding our DNA and conveying it through premium events, perfect execution and a precise style: collaborating with Gaze Studio was an obvious choice. Their team has been a true extension of our own, available and incredibly attentive. Thank you for your passion and your support.”

  • — Ilyass Malki, Marketing manager @ Mubi

    “Working with Gaze Studio is a true pleasure. From creative conception to execution, everything is tailor-made. They can do everything and they do it well, with great expertise and responsiveness.”

  • — Noémie Dièye, Head of Women@Netflix

    “We worked and in hand to set up speaking circles, tackled inspiring subjects and shared powerful life experiences. They accompanied us with professionalism, reliability and care.”

Meet the
Gaze team!